VIDEO PROFILES
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THE ESSENTIAL ONLINE MARKETING TOOL FOR PROFESSIONALS AND THEIR BUSINESSES

Your best shot at a
brilliant first impression online.

Short, smart brand videos
that tell your story with impact
to help you capture a larger share of business online.

Need one?

“Melissa has a rare knack for making the complex easy to understand and compelling.
She delivered a powerful video that captured
the emotion that is deeply embedded in the work we do every day.”
SALLY BENJAMIN YOUNG | VICE PRESIDENT, PUBLIC AFFAIRS | LUNDBECK, INC

Video is no longer optional.
It is the single most consequential marketing element on a business website.
Feature video on your landing page and 88% of your visitors will stay longer on your site. And your conversion rate rises 80%. And your SEO shoots up making it 53 times more likely that you’ll be ranked on Google’s first page of search results. That’s why more than half of companies online use it as part of their internet marketing strategy, and those companies that don’t do so at their own peril.”

Look at it this way:
If you had to choose between two professionals with similar qualifications, would you
choose the one with the video featuring an intelligent, personable individual who looks and sounds like an expert, or the one with just a photo?

You’ve already labored to develop a superior product or service, so how do you choose a company to translate that to video? Visitors to your site want to watch a video first to decide if they want to know more. To convert visitors into customers, give them a video that tells your story with impact and class. And don’t skimp. Why not choose a company with lots of high profile experience, that has successfully worked for Fortune 500 firms as well as mom and pops, and directed everyone from regular Joes to CEOs to President Obama? That’s us.

“Melissa Costello, from concept and script creation through production and post-production, was simply perfect for the job – exceeding expectations in every way.This is a filmmaker who not only makes a great product but is a sheer joy to work with.”
ROGER CONNER | SENIOR DIRECTOR, COMMUNICATIONS | CATHOLIC CHARITIES USA

VIDEO PROFILES IN 3 STYLES…

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The Basic Video Profile model. The purpose of this model is to simply introduce site visitors to a professional and/or their business through an on-camera interview with a single subject.

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This is a Video Profile with
Multiple Subjects, a profile of a business featuring on-camera interviews with more than one person. This variation works well if you want to depict a team of professionals or a group of happy customers in a client testimonial video

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And this is a Video Profile+ B-Roll, a profile of a professional or business plus extra footage to help tell the story. This is a good approach if you have something compelling to show like an impressive facility, specialized equipment, or a line of products.

Check out more of our work on our primary website melissacostello.com.

  Just in case we haven’t already made our case, here are the
Top 5 Reasons to Choose Us to produce your Video Profile…

1

Quality

We don’t do
semiprofessional. We
come from broadcast
television so we produce
videos that will upgrade
the look of any website.

2

Experience

We’re award-winning
filmmakers who are
highly skilled at finding
the most compelling story
and telling it effectively
and memorably.

3

Customizing

We offer clients a number
of options — where we
shoot, number of people
on-camera, etc.— so that
each video is as individual
as each client.

4

Fast turnaround

You could put a
sensational new video up
on your site in as little as
3 weeks. Really.

5

Value

No company will
deliver more relevant,
flattering, professional,
content for the money.
And it’s more affordable
than you might think.

“Melissa was a true partner. Her creative input, good questions, and great eye provided a
finished video that exceeded our expectations. Her work gave us a powerful way to convey
our emotional message.”
MARY PATRICK | MANAGING PARTNER | JASCULCA TERMAN

Video Communications specialist Melissa Costello is a writer, designer, and filmmaker who has consistently lifted her clients’ profiles through the development of videos that impact people’s businesses and people’s lives. Costello has been awarded both domestic and international honors for the work she produced through her companies in Chicago and Los Angeles, and in collaboration with former political media consultant, David Axelrod.

“Melissa is a genius at bringing the best out of on-camera talent.”
TJ CIMFEL | VICE PRESIDENT, GROUP CREATIVE DIRECTOR | DISCOVERY USA

OK so what’s the about?

Well, Video Profiles isn’t the only thing we do. If you need a:
  • Testimonial Video to support your claims
  • Training Video to support your staff
  • Technical Video to explain a process or procedure
  • Periodic Refreshing of web videos…

We do that, too.


contact us!

Let’s get to work on your brilliant first impression.

VIDEO PROFILES+ © 2016